Over two months, I spearheaded the revamp of Public Premium's Pre-Launch V1 website and identity, aiming to make it more polished and engaging. We wanted to show off the depth of our product while staying true to our overall brand. The challenge was that the original design didn't quite convey the premium feel we were going for, causing some confusion on our main site and social media. Our main goals were to shift away from being seen as just a beginner-friendly platform and instead position ourselves as a sophisticated option for experienced investors, all while making sure our website was easy to navigate and compelling enough to drive sign-ups.